Twitter vs Threads — The Battle Has Just Started

Which platform will win the audience’s love?

It only took 5 days for Threads to reach 100 million users. It took ChatGPT, Instagram, and TikTok many more days or months to get to that number.

But what is Threads?

A new social media app created by Meta to compete with Twitter. If you have an Instagram account, well congrats, now you’re the proud owner of a Threads account.

Naturally, Twitter isn’t happy about all this and a new battle has just started. Here’s everything you need to know about this new battle between Twitter and Threads.

Timing is important

After the acquisition of Twitter by Elon Musk, some changes were made. Some good and some bad.

Probably one that caused more negative opinions was the introduction of a limit on the number of tweets viewed per day, with the current limit set at 6000 tweets for subscribers and 600 for unverified users.

Although this was a way to fight web scraping on Twitter, the fact that paying subscribers could read 10 times more tweets was a bad move (let alone the genius idea of setting a cap per day on a social media app!).

In contrast, Threads, like most social media platforms, doesn’t present this issue and, in addition to that, aims to solve some issues people were having with Twitter.

Let’s consider the vibe of Twitter nowadays as an example. Many people describe Twitter as a place with a toxic atmosphere. Musk, however, says that on “Twitter you can be who you are”

Cool, but what if a user only wants to be toxic on Twitter?

In contrast, Zuckerberg says that Threads’ vision is to create an open and friendly public space for communication.

The way Musk and Zuckerberg describe their platforms can tell you a lot about Twitter and Threads.

100 million users might not be enough

The most significant battle that Threads aims to win is the battle for the audience’s love.

While we were astounded by the overwhelming number of people who signed up for Threads on the first days, let’s not forget that the majority of the audience came directly from Instagram.

Brands, volunteers, celebrities, and businessmen have already begun migrating to the new social network. Prominent figures such as Shakira, Gordon Ramsay, and Kim Kardashian have even started using Threads before the platform’s official launch. This presents an incredibly auspicious start and an impressive “unofficial” PR campaign surrounding this battle.

And what about active daily users within a couple of months? The millions of people who registered on Threads might be insignificant if they abandon the platform after a couple of days. With so many social media platforms out there, now people have to choose which are gonna be those they spend their time on.

Let’s not forget that other platforms such as Clubhouse and Mastodon had relative success in the beginning and now they’re forgotten. Threads can have the same outcome.

And what about platform fatigue? Big companies and their armies of developers continue to try to invent a better and better social network with improved features. But do they think about users or just want to make more money?

This battle has just started

Twitter immediately threatened Meta with a lawsuit, accusing the corporation of stealing its technological secrets.

In the letter of accusation, Twitter requires Zuckerberg to “take immediate action” to stop using the company’s trade secrets, otherwise threatening to sue.

According to Twitter’s legal team, Meta cunningly recruited a multitude of former employees from Elon Musk’s empire, individuals privy to confidential information of great value. As the lawyers say, it was they who were instructed to develop a “copycat app” with the express intention of exploiting Twitter’s intellectual property. Meta responded that none of the former Twitter employees were involved in this daring venture.

And for a moment it seemed that the fight wasn’t only going to be in court.

A few weeks ago, amid swirling rumors about the launch of a new social network, Musk challenged Zuckerberg to a wrestling match. In a tweet, he declared himself “ready for a cage fight” against the Meta founder, to which Zuckerberg responded with a simple yet intriguing reply, “send me the location”, after which Musk offered to fight in the octagon in Las Vegas.

Unfortunately, Musk’s biographer Walter Isaacson countered that the fight would definitely not take place and that the Twitter owner’s challenge was “a metaphor for his fight with Meta”.

Sad. I was looking forward to that fight.

Jokes aside, this battle has just started and hopefully, the users will be the ultimate winners.

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