This week I was introduced to A/B testing at my full time job. Oddly enough, I have never been introduced to the concept and it was interesting to hear how it was applied to our teams focusing on Digital Marking. Thought I share the resources provided to me this week with the community.

• About Ronny Kohavi: 

  • Ronny Kohavi is a recognized expert in A/B testing. He has held significant roles at Airbnb, Microsoft, and Amazon, focusing on the art and science of experimentation. He has been honored with a lifetime achievement award by the Experimentation Culture Awards and offers a course on experimentation.

• Key Discussion Points in the Podcast:

  • The importance of fostering a culture of experimentation.

  • Common pitfalls and misconceptions to avoid when running experiments.

  • The significance of trust in successful experiments, when not to A/B test, and best practices to make tests run faster.

  • Insights into the future of experimentation.

• Additional Resources: 

  • The podcast episode also mentions Ronny's Maven class on A/B testing, his book titled "Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing", and several other resources and references related to experimentation and A/B testing.